How to Create LinkedIn PDF Carousels with Claude Cowork

If you've ever run marketing for a B2B media company, you know that LinkedIn PDF carousels are one of the best-performing content formats on the platform. You'll also know they can be a pain to produce. My workflow has always been to find the most popular article, break it down into 3–5 key points, have a designer put it together, and then post. Once a week isn't bad, but if you're managing 5 or 6 brands, that's easily an hour or two every time.

Claude Cowork can take most of that off your plate. Give it an article URL, and it will summarize the content, structure it into cards, and generate a designed PDF based on your brand guidelines. The first time takes about 15 minutes to set up. After that, under 5 minutes per carousel.

You'll spend a little time upfront getting the brand template right, but after that, it's as simple as dropping in a URL.

LinkedIn treats PDF uploads as native documents — they display as swipeable carousels directly in the feed, no external link required. That matters because LinkedIn's algorithm rewards dwell time: every swipe is a signal that someone engaged with your content. Educational carousels also sit in a sweet spot where they feel useful rather than promotional, making people more likely to save and share them.

If you're posting consistently for a B2B brand, carousels are one of the few formats where you can repurpose existing content — a blog post, a case study, a newsletter issue — and get meaningful engagement without writing something new from scratch.

Before you start, spend a few minutes filling out your brand guidelines so Claude Cowork gets the colors and font styles right. Here's a sample: